The biggest mistake I see people making with their moisturizer is where they don't apply it! Moisturizer should be applied to the face and the neck, since the neck and throat area is an extension of the face and needs attention, too. You also want to be sure to apply moisturizer evenly.

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Finally, don't make the mistake of applying extra layers of moisturizer in an attempt to heal dry skin. Using thicker coats of moisturizer may result in clogged pores and definitely product waste; the skin can only absorb so much. When it comes to applying moisturizer with sunscreen (the most effective anti-wrinkle product available) it’s even more important to follow these guidelines. But, when it comes to the neck, don't skimp. -Renee Rouleau